• Network adopts new branding as rise in cross-border work strengthens the network’s growth
• Network adopts new tagline Connect to Possibility

Global accountancy network UHY International has unveiled its new brand identity – its first major rebrand since 2004.

The new brand – which includes a far-reaching overhaul of every aspect of the brand’s look, feel and messaging – reflects the network’s deeply interconnected, collaborative network of firms across nearly 100 different countries. Under the new identity, each of the 334 offices in the network will fully adopt the UHY name strengthening the power of the brand across the globe.

The network now covers 96 countries, employs more than 9,700 professional staff and is among the top 20 international accountancy networks.

Roberto Macho, Chair of UHY International comments: “Today’s UHY International is a very different organisation than it was a decade ago. We’re shaped by shared values, informed by diverse thinking, and powered by innovation and tech.”

“For member firms, cross-border work now makes up a far greater proportion of what they do than ever before. That continues to bring us closer together as a network, reflecting our approach as a single, unified entity. That’s now much more clearly supported in our visual brand.”

“Our research of member firms reinforced a strong consensus that every firm in the network should lead with the unified UHY brand. It is one that has become synonymous with empowering dynamic businesses worldwide. We’re here for our clients whether they are growing, managing, transitioning or transforming their businesses.”

UHY’s new logo features a striking shield icon, symbolising the agility UHY clients need and the protection UHY firms deliver. The bold stripes curve upwards and forwards reflecting the ambition that drives UHY member firms growth and their mission to propel each clients' business forward.

The rebrand also launches a brand-new tagline for the international accounting network – ‘Connect to possibility’ which captures the far-reaching potential for growth and collaboration that member firms gain from being part of the UHY network.

The UHY International network was founded in 1986 by UK firm UHY Hacker Young and US firm Urbach Kahn & Werlin, now known as UHY Advisors.

The network’s new brand identity – including a bold new green colour scheme and logo – is a major departure both from the network’s previous branding and from the traditional branding you might expect to see in the accountancy profession.

Says Rhys Madoc, CEO of UHY International: “The logos of accountancy firms and international accountancy networks typically fall into a sea of sameness using traditional blue tones. The vibrant greens and our refreshed tone of voice now truly reflect our strength, prosperity and appetite for growth – not just of UHY member firms but of their clients too.”

“We have an ambitious goal of increasing the size and the geographic coverage of the UHY International network, and our new brand will play an important part in helping us to achieve those goals.”