How does an international accounting network add value to the success of its members? While the answer is simple – provide the environment to help firms flourish in a globalised world – the solution is multifaceted.

Creating awareness 

A significant way to add value is by helping member firms get on shopping lists. Visibility and a clear message to potential clients is essential – and this is why UHY has developed the network brand to be more salient, memorable and consistent. Member firms benefit from being seen as part of a unified worldwide organisation. The UHY connection establishes strength, reach and capability which will attract new business.

Our new brand rollout, which began in 2024, has already created an upsurge in interest. Member firms across the world are joining in with a consistent UHY voice and online the message is amplified beyond the sum of its parts. Through-the-line communications reflect the same personality, the same brand values and messages, creating a buoyancy our firms can rely on in an industry where differentiation has been hard for clients to find.

Capability and reach

UHY is forging a membership base with the full service expertise clients need, not only today but in the future.
As a network we can play a crucial part in making sure this happens, so our member firms can remain competitive and benefit from new opportunities to support clients through change.

Working Groups (WGs) are our principal means to do this. WGs comprise UHY experts from our firms right across the network – true collaboration with a common goal. An ESG WG is developing methodology and tools for ESG consultancy, assurance and reporting services. Our Audit & Quality WG has implemented quality assurance initiatives to help every firm keep their clients compliant, and is working on potential AI developments in audit and analytics. The Training and Education WG plays a huge role in developing competencies ranging from technical accounting to leadership skills and practice management.

Global footprint is a vital consideration for multinational firms and those with international ambitions who are choosing an advisor. We have an active expansion and due diligence process led by our Business Development and Marketing WG to add new member firms (or grow existing ones) into local or national economies currently without UHY representation. Part of our global brand message is our growing network coverage, and we provide all our firms with sales and marketing material to help promote the network’s worldwide capability. Our firms act locally but think globally, because supporting clients across borders is why the UHY network exists.

Collaborative culture

We are proud of the close relationship our member firms have with colleagues around the world. Recognising the value of working together we‘ve established regular event and networking opportunities for member firms to meet up, share experience and talk business. The payoff for clients is significant: trusted cross-border connections and a personal partner-led approach.

Not just our word

UHY is a member of the Forum of Firms (FoF), an association of international networks of accounting firms, set up to promote consistent and high quality global standards. FoF criteria include evidence-based network-wide
quality tracking and a commitment to International Financial Reporting Standards. In short, FoF membership
means we have an independently verified infrastructure in place to support member firm quality and compliance with standards – and extra peace of mind for clients. 

At an engagement level our firms are proud of the long-term relationships they enjoy with clients. Testimonials from satisfied businesses are compelling credentials. We promote client stories through our publications, giving readers some interesting inside accounts of how UHY firms have performed; and we have recently introduced Net Promoter Score (NPS) to firms as an additional tool to measure and promote client satisfaction and benchmark with peers.

Contact

It should be easy for potential clients to do business with UHY. This is why we feature a comprehensive location finder on our international website uhy.com/our-locations with contact details for every office across the world. UHY member firms have a designated International Contact Partner (ICP) – often a
managing or senior partner – who is fluent in English and will ensure all contacts are positive, respectful and helpful. First impressions count. Every firm publishes a comprehensive guide to Doing Business in their country and these are available to read or download on uhy.com doing-business-guides.