UHY Clients

Pensonic Holdings Berhad

23rd September, 2009

Pensonic Holdings Berhad
‘Pensonic’ is a popular household name in Malaysia and has substantial exposure in the Asia-Pacific region. The company behind the brand – Pensonic Holdings Berhad – manufactures and sells electrical home appliances.


The Pensonic Group is listed on the Malaysian Stock Exchange.


UHY’s member firm in Malaysia, UHY Diong, was engaged as the Group’s outsourced internal auditor – one of more than 20 publicly listed clients in the firm’s portfolio.


Partner Koay Theam Hock says Pensonic Holdings wanted an independent assessment of its internal audit processes – and selected UHY to provide a programme of work that would drill down further into detail. “The client surveyed services offered by a broad range of external auditors but chose UHY because they knew they would receive a truly independent, impartial assessment," says Koay.


The Pensonic Group started business in 1965 as a small retailer-workshop for electrical home appliances, Keat Radio and Electrical Co, in Balik Pulau, Penang.


Under the leadership of its founder, Dato’ Seri Chew Weng Khak, the business gradually flourished. It set up its first branch in 1974, then in 1976 ventured into the import, export and distribution of electrical home appliances.


The sole-proprietorship business was incorporated into a private limited company a year later and, in 1982, Pensonic Sales and Service Sdn. Bhd. was established with several branches throughout Malaysia to accommodate and consolidate an increase in business.
That year also saw the birth of the Pensonic brand. It carries a special meaning –
“the sound of Penang", coined from “Pen" for Penang and “sonic" for sound. The brand is now registered as a trademark in more than 20 countries.


The Group started manufacturing and marketing electrical home appliances under the brand in 1988 – and holds the distinction of being the country’s first “Made in Malaysia" brand.


In 1994, Pensonic Holdings Berhad was incorporated as an investment holding company to consolidate the various companies under the Pensonic Group, and as the vehicle for its listing on the Second Board of Bursa Malaysia Securities Berhad (formerly Kuala Lumpur Stock Exchange).


The Group’s domestic distribution now spans across 10 branches and more than 800 dealerships countrywide. Its products are exported to countries in the Association of Southeast Asian Nations (ASEAN), East Asia, West Asia and the Middle East. Besides its headquarters and branch offices, the company has manufacturing facilities, warehouses, showrooms and customer-care centres.

The Pensonic Group tripled its turnover of RM93 million (USD 28.8m) in 2001 to RM302 million (USD 93.7m) in 2007.

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